The Israeli Diamond Industry plans major presence at Macau Jewelry and Watch Fair

The Israeli Diamond Industry will participate in full force at the Macau Jewelry and Watch Fair, which will take place for the first time on January 10-13, 2008 at the Cotai Strip Convention and Exhibition Center at the Venetian Macao.

Over 50 Israeli companies will be exhibiting at the show, with 37 companies taking part in the Israel Diamond Pavilion hosted by the Israel Diamond Institute (IDI). The show is expected to attract Chinese buyers, and the unprecedented Israeli participation in this show is due to the great interest of the Israeli Diamond Industry in reaching out to the Chinese market.

IDI will be the official host of the new Fair’s opening reception on January 10, 2008, together with CMP, the show’s organizers.

Several months ago the Israeli Diamond Industry, led by IDI, affirmed China as its top priority and embarked on a multi-pronged strategy to strengthen the ties between the Israeli and Chinese diamond industries. To that end, IDI opened a representative office in Hong Kong IDI Asia Pacific Limited in July, and launched a comprehensive portal site in Chinese, geared to the needs of the Chinese diamond and jewelry industry. IDI also announced that it would expand its participation in trade fairs in China, with the Macau show figuring prominently in IDI’s trade show calendar.

IDI Managing Director Eli Avidar said that the Israel Diamond Industry has embarked on a strategic partnership with the Chinese diamond industry. This underscores our belief in the huge potential that the Chinese market has to offer. We believe that the massive Israeli participation in the Macau Fair will lead to fruitful business ties, and we look forward to it as an exciting opportunity to further develop our strategic cooperation with China.

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