Shrenuj & Co. to enter China and West Asia
by Jo Black
Shrenuj & Co, the diamond and jewellery firm, plans to enter the Chinese and West Asian jewellery retail market.
With a consolidated turnover of Rs 9.52 billion ($244 million), Shrenuj has retail presence in international markets such as the US, Hong Kong, France and Australia.
Pranava Bhargava, group general manager, marketing, said that the company will focus on India, China and West Asia, which are registering double-digit growth since the last 4-5 years. The net margins are also similar to those in Western countries with relatively low operating costs and investments in these markets.
The company will make its Chinese debut with Joliesse, a Hong Kong-based jewellery chain it acquired in 2003.
In the domestic market, Shrenuj will focus on branded jewellery retail through Diti, a low-end gold and platinum brand.
Unlike other branded players, Shrenuj is adopting the shop-in-shop concept to test the waters in the Indian jewellery retail. It aims to open 100 points of sales for Diti by March 2009.
Story link: Shrenuj & Co. to enter China and West Asia
Add to Bookmarks:
Related news to "Shrenuj & Co. to enter China and West Asia"
- IDI’s Asia-centered strategy
- The Israeli Diamond Industry plans major presence at Macau Jewelry and Watch Fair
- Dubai, China to promote jewellery
- Diamond exhibition in China
- India’s GJEPC organized first ever Indo-China buyer seller meet
- Pan African reports on Botswana
- Sarin Technologies to expand business in Southern Africa, China
- West African provides operational update
- DMCC signs MoU with GAC
- Panama Diamond joins WFDB
No Comments
No comments yet.
Sorry, the comment form is closed at this time.
Previous: « India’s GJEPC wants DTC to reconsider sightholders selection
Next: Israel’s 2007 Diamond Trade Figures Best Ever »
Visited 144 times, 2 so far today since July 6th 2007