Yehuda to fight Blue Nile action

The Yehuda Diamond Company has told a federal court in Washington State that it has done nothing wrong in comparing the price and appearance of its clarity-enhanced diamonds to those natural non-enhanced stones sold by competitor, Blue Nile Inc.

In defending itself against a lawsuit filed by Blue Nile, Yehuda Diamond said in a related statement that “consumers have an absolute right to know how much they stand to save by shopping with us and we will defend that right vigorously both in court and the marketplace.”

Yehuda Diamond, which has earned widespread industry and consumer loyalty for its successful challenge to leading online jewelers, sells its clarity-enhanced diamonds exclusively through respected retail jewelers, who offer personalized, expert, face-to-face customer service. By contrast, Blue Nile bypasses the retail distribution chain.

Blue Nile, which seeks to stop Yehuda Diamonds’ pricing comparisons, filed its lawsuit on December 18, 2007. In its complaint, Blue Nile acknowledges that “clarity enhancement can improve a diamond’s apparent clarity by one or two grades.” But Blue Nile contends in its complaint that Yehuda Diamonds’ comparisons to its prices are “misleading.”

What would be misleading would be to prevent consumers from being able to make the choice between our clarity-enhanced diamonds and those Blue Nile sells without clarity enhancement, said Dror Yehuda in a company statement. The public needs to know that our prices, which come with unsurpassed expert service, are - plain and simple - lower than Blue Nile’s prices.

Story link: Yehuda to fight Blue Nile action