IDL diamond certification to Damas
by Jo Black
Consumers wishing to purchase the best quality diamond jewelry and products, can now buy with confidence as the result of a new agreement signed between the International Diamond Laboratories (IDL) and Damas. As from this week, IDL certificates are available with diamond jewellery from any of Damas showrooms with in-house brands including Hayati, Dibla, Solitaire, Damas cut and others. This was announced at a joint press conference in Dubai.
Through the new initiative, IDL offers a product quality certification, following a careful examination of the item in its high tech laboratories by its experienced team of gemologists and graders. The certificates, available at Damas stores across its sixteen markets will offer a grading system for all loose diamonds and diamond jewellery from various Damas in house brands.
Tamjid Abdullah, Deputy Managing Director of Damas, said, we are dedicated to our customers and our initiative with IDL will provide them the unique opportunity to receive diamond authenticity reports issued by a global provider like IDL. This will further assure customers of the diamond’s quality and offer the best value for their money.
We are proud to partner with Damas whose wide network across 16 countries will help more customers to benefit from our certification services, supporting consumer confidence, said Peter Meeus, CEO of IDL.
Damas is the largest jewellery retailer in the Middle East and operates more than 300 stores worldwide. The company has a trade network that spans the U.S.A, the United Kingdom, Lebanon, Thailand, Jordan, Maldives, Lybia, Italy, India, Egypt, and throughout all the GCC countries.
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