Fifth Antwerp diamond conference

The Antwerp World Diamond Centre (AWDC) has announced that the Fifth Antwerp Diamond Conference will take place in Antwerp on Monday, November 17, and Tuesday, November 18, 2008. This year’s conference will focus on the value of the diamond in all its facets.

The 2008 Antwerp Diamond Conference will specifically examine the element of value in the diamond brand. It will consider the subject from the broadest possible perspective, looking at the diamond as a symbol of the primary human values of love and commitment, as an item that requires the business to be operated according to strict ethical values and as an item of significant monetary value.

Freddy J. Hanard, the CEO of the AWDC, the conference organizer, said, the passion that the diamond elicits among jewellery consumers is very much associated with the various elements of value.

And what makes them particularly interesting is that almost none of them are constant. They are persistently changing, because of market conditions, evolving consumer trends and tastes, and conditions in the producing and consuming countries. To create brand equity for the diamond and then defend that brand, it is imperative that we understand the process, he said.

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